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专业简介

广告学是一门独立的学科,它是研究广告活动的历史、理论、策略、制作与经营管理的科学。有关广告的知识,起初只零星地见之于新闻学科和经济学科的部分章节内,且很不成系统。广告知识是这些学科的组成内容之一,如新闻学、市场学、企业管理学、商业心理学等都论述到广告的内容。

专业课程

课程名称 课程代码 学分 考试标志
传播学概论 00642 6分
广播电视广告 00639 6分
法学概论 00040 6分
广告学毕业论文 10318 0分
马克思主义基本原理概论 03709 4分
马克思主义基本原理概论 03709 4分
经济法概论 00244 6分
社会学概论 00034 6分
平面广告设计 00640 6分
英语(二) 00015 14分
英语(二) 00015 14分
中国现代文学作品选 00530 6分
现代管理学 00107 6分
中国文化概论 00321 5分
中国近现代史纲要 03708 2分
中国近现代史纲要 03708 2分
综合作业(实践) 00905 2分
美学 00037 6分
新闻事业管理 00662 4分
中外广告史 00641 6分
就业前景 培养目标 专业特色

可从事教育、新闻媒介广告部门、广告公司、市场调查及信息咨询行业以及企事业单位从事广告经营管理、广告策划创意和设计制作、市场营销策划等工作。

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Exception message was already printed; see it above ...] at freemarker.core.InvalidReferenceException.getInstance(InvalidReferenceException.java:131) at freemarker.core.UnexpectedTypeException.newDesciptionBuilder(UnexpectedTypeException.java:77) at freemarker.core.UnexpectedTypeException.(UnexpectedTypeException.java:40) at freemarker.core.NonMethodException.(NonMethodException.java:46) at freemarker.core.MethodCall._eval(MethodCall.java:84) at freemarker.core.Expression.eval(Expression.java:78) at freemarker.core.DefaultToExpression._eval(DefaultToExpression.java:80) at freemarker.core.Expression.eval(Expression.java:78) at freemarker.core.Expression.evalAndCoerceToString(Expression.java:82) at freemarker.core.DollarVariable.accept(DollarVariable.java:41) at freemarker.core.Environment.visit(Environment.java:324) at freemarker.core.MixedContent.accept(MixedContent.java:54) at freemarker.core.Environment.visit(Environment.java:324) at freemarker.core.Environment.process(Environment.java:302) at freemarker.template.Template.process(Template.java:325) at org.springframework.web.servlet.view.freemarker.FreeMarkerView.processTemplate(FreeMarkerView.java:367) at org.springframework.web.servlet.view.freemarker.FreeMarkerView.doRender(FreeMarkerView.java:284) at org.springframework.web.servlet.view.freemarker.FreeMarkerView.renderMergedTemplateModel(FreeMarkerView.java:234) at org.springframework.web.servlet.view.AbstractTemplateView.renderMergedOutputModel(AbstractTemplateView.java:167) at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:303) at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1257) at org.springframework.web.servlet.DispatcherServlet.processDispatchResult(DispatcherServlet.java:1037) at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:980) at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:897) at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:970) at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:861) at javax.servlet.http.HttpServlet.service(HttpServlet.java:624) at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:846) at javax.servlet.http.HttpServlet.service(HttpServlet.java:731) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:303) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at com.xyz.tools.web.filter.CommonFilter.doFilter(CommonFilter.java:277) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:101) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.catalina.core.ApplicationDispatcher.invoke(ApplicationDispatcher.java:747) at org.apache.catalina.core.ApplicationDispatcher.processRequest(ApplicationDispatcher.java:485) at org.apache.catalina.core.ApplicationDispatcher.doForward(ApplicationDispatcher.java:410) at org.apache.catalina.core.ApplicationDispatcher.forward(ApplicationDispatcher.java:337) at org.springframework.web.servlet.view.InternalResourceView.renderMergedOutputModel(InternalResourceView.java:168) at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:303) at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1257) at org.springframework.web.servlet.DispatcherServlet.processDispatchResult(DispatcherServlet.java:1037) at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:980) at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:897) at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:970) at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:861) at javax.servlet.http.HttpServlet.service(HttpServlet.java:624) at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:846) at javax.servlet.http.HttpServlet.service(HttpServlet.java:731) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:303) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at com.xyz.tools.web.filter.CommonFilter.doFilter(CommonFilter.java:277) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:197) at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.tuckey.web.filters.urlrewrite.RuleChain.handleRewrite(RuleChain.java:176) at org.tuckey.web.filters.urlrewrite.RuleChain.doRules(RuleChain.java:145) at org.tuckey.web.filters.urlrewrite.UrlRewriter.processRequest(UrlRewriter.java:92) at org.tuckey.web.filters.urlrewrite.UrlRewriteFilter.doFilter(UrlRewriteFilter.java:389) at com.xyz.tools.web.filter.SubUrlRewriteFilter.doFilter(SubUrlRewriteFilter.java:58) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:218) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:110) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:506) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:169) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:103) at org.apache.catalina.valves.AccessLogValve.invoke(AccessLogValve.java:962) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:116) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:452) at org.apache.coyote.http11.AbstractHttp11Processor.process(AbstractHttp11Processor.java:1087) at org.apache.coyote.AbstractProtocol$AbstractConnectionHandler.process(AbstractProtocol.java:637) at org.apache.tomcat.util.net.JIoEndpoint$SocketProcessor.run(JIoEndpoint.java:316) at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1149) at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:624) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.lang.Thread.run(Thread.java:748)