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专业简介

视觉传达设计是相关院校开设的专业名称，是指设计者利用平面视觉符号——文字、插图和标志，来传递给接受者各种信息的设计。其主要功能是起到传播和推广的作用。

专业课程

课程名称 课程代码 学分 考试标志
字体设计 B050433 4分
展示设计 B050433 5分
招贴画设计 B050433 4分
图形创意 B050433 4分
包装设计 B050433 6分
系列书籍装帧设计 B050433 5分
企业形象设计(CIS) B050433 7分
广告设计 B050433 7分
计算机辅助设计 B050433 5分
色彩与构成 B050433 5分
视觉传达设计(装潢设计方向)毕业考核 B050433 0分
素描(三) B050433 3分
设计概论 B050433 4分
总学分 B050433 81分
标志设计 00718 3分
POP与DM广告设计 00717 5分
计算机辅助图形设计 00692 4分
马克思主义基本原理概论 03709 4分
中国近现代史纲要 03708 2分
英语(二) 00015 14分
就业前景 培养目标 专业特色

学生在毕业后可以在广告公司、设计公司的平面设计部门担任平面设计师;在电视台、报社、杂志社、大型网站等媒体单位的平面设计部门担任美术编辑;在企事业单位的策划部门担任平面设计师等。

掌握平面设计的基本理论和基本知识;掌握视觉传达设计专业技能和方法;具有独立进行视觉传达设计实践的基本能力;了解有关经济、文化、艺术事业的方针、政策和法规;了解国内外平面设计的发展动态;掌握文献检索、资料查询的基本方法。

视觉传达设计专业经常被称为平面设计，它涉及到的领域有很多，例如：报纸、杂志上的各种平面广告、道路两侧的广告牌、灯箱等都属于视觉传达设计的领域。在设计学中，其内容主要包括：广告设计、印刷设计、书籍装帧设计、海报招贴设计、产品包装设计、企业形象设计(VI设计)、展示设计、数码影像设计等。

FreeMarker template error (DEBUG mode; use RETHROW in production!): The following has evaluated to null or missing: ==> ResContent [in template "h5/major/major_detail.html" at line 425, column 3] ---- Tip: If the failing expression is known to be legally refer to something that's sometimes null or missing, either specify a default value like myOptionalVar!myDefault, or use <#if myOptionalVar??>when-present<#else>when-missing. (These only cover the last step of the expression; to cover the whole expression, use parenthesis: (myOptionalVar.foo)!myDefault, (myOptionalVar.foo)?? ---- ---- FTL stack trace ("~" means nesting-related): - Failed at: ${ResContent("229")!} [in template "h5/major/major_detail.html" at line 425, column 1] ---- Java stack trace (for programmers): ---- freemarker.core.InvalidReferenceException: [... Exception message was already printed; see it above ...] at freemarker.core.InvalidReferenceException.getInstance(InvalidReferenceException.java:131) at freemarker.core.UnexpectedTypeException.newDesciptionBuilder(UnexpectedTypeException.java:77) at freemarker.core.UnexpectedTypeException.(UnexpectedTypeException.java:40) at freemarker.core.NonMethodException.(NonMethodException.java:46) at freemarker.core.MethodCall._eval(MethodCall.java:84) at freemarker.core.Expression.eval(Expression.java:78) at freemarker.core.DefaultToExpression._eval(DefaultToExpression.java:80) at freemarker.core.Expression.eval(Expression.java:78) at freemarker.core.Expression.evalAndCoerceToString(Expression.java:82) at freemarker.core.DollarVariable.accept(DollarVariable.java:41) at freemarker.core.Environment.visit(Environment.java:324) at freemarker.core.MixedContent.accept(MixedContent.java:54) at freemarker.core.Environment.visit(Environment.java:324) at freemarker.core.Environment.process(Environment.java:302) at freemarker.template.Template.process(Template.java:325) at org.springframework.web.servlet.view.freemarker.FreeMarkerView.processTemplate(FreeMarkerView.java:367) at org.springframework.web.servlet.view.freemarker.FreeMarkerView.doRender(FreeMarkerView.java:284) at org.springframework.web.servlet.view.freemarker.FreeMarkerView.renderMergedTemplateModel(FreeMarkerView.java:234) at org.springframework.web.servlet.view.AbstractTemplateView.renderMergedOutputModel(AbstractTemplateView.java:167) at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:303) at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1257) at org.springframework.web.servlet.DispatcherServlet.processDispatchResult(DispatcherServlet.java:1037) at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:980) at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:897) at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:970) at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:861) at javax.servlet.http.HttpServlet.service(HttpServlet.java:624) at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:846) at javax.servlet.http.HttpServlet.service(HttpServlet.java:731) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:303) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at com.xyz.tools.web.filter.CommonFilter.doFilter(CommonFilter.java:277) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:101) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.catalina.core.ApplicationDispatcher.invoke(ApplicationDispatcher.java:747) at org.apache.catalina.core.ApplicationDispatcher.processRequest(ApplicationDispatcher.java:485) at org.apache.catalina.core.ApplicationDispatcher.doForward(ApplicationDispatcher.java:410) at org.apache.catalina.core.ApplicationDispatcher.forward(ApplicationDispatcher.java:337) at org.springframework.web.servlet.view.InternalResourceView.renderMergedOutputModel(InternalResourceView.java:168) at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:303) at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1257) at org.springframework.web.servlet.DispatcherServlet.processDispatchResult(DispatcherServlet.java:1037) at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:980) at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:897) at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:970) at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:861) at javax.servlet.http.HttpServlet.service(HttpServlet.java:624) at org.springframework.web.servlet.FrameworkServlet.service(FrameworkServlet.java:846) at javax.servlet.http.HttpServlet.service(HttpServlet.java:731) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:303) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at com.xyz.tools.web.filter.CommonFilter.doFilter(CommonFilter.java:277) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:197) at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:107) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.tuckey.web.filters.urlrewrite.RuleChain.handleRewrite(RuleChain.java:176) at org.tuckey.web.filters.urlrewrite.RuleChain.doRules(RuleChain.java:145) at org.tuckey.web.filters.urlrewrite.UrlRewriter.processRequest(UrlRewriter.java:92) at org.tuckey.web.filters.urlrewrite.UrlRewriteFilter.doFilter(UrlRewriteFilter.java:389) at com.xyz.tools.web.filter.SubUrlRewriteFilter.doFilter(SubUrlRewriteFilter.java:58) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:241) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:208) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:218) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:110) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:506) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:169) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:103) at org.apache.catalina.valves.AccessLogValve.invoke(AccessLogValve.java:962) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:116) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:452) at org.apache.coyote.http11.AbstractHttp11Processor.process(AbstractHttp11Processor.java:1087) at org.apache.coyote.AbstractProtocol$AbstractConnectionHandler.process(AbstractProtocol.java:637) at org.apache.tomcat.util.net.JIoEndpoint$SocketProcessor.run(JIoEndpoint.java:316) at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1149) at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:624) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.lang.Thread.run(Thread.java:748)