Marketing starts with the product since it is what an organization has to offer its

Marketing starts with the product since it is what an organization has to offer its target market. Organizations attempt to provide solutions(21)________a target market' s problems. These solutions include tangible or (22) ________ (or both) product offerings marketed by an organization. In addition to (23) ________ the target market's needs, the product is important because it is how organizations generate revenue. It is the "thing" that for-profit companies sell in order to realize profits and satisfy stakeholders and what a (24) __________ organization use to generate funds needed to sustain itself. (25) ________ a well-developed product strategy that includes input from the target market, a marketing organization will not have long-term success.

In marketing, the term "product" is often used as a (26) __________ word to identify solutions a marketer provides to its target market. We will follow this approach and permit the term "product" to cover offerings that fall into one of the following categories:

Goods: Something is considered a good if it is a tangible item. That is, it is something that is felt, tasted, heard, smelled or (27) _________.For example, bicycles, cell phones, and donuts are all examples of tangible goods. In some cases there is a fine line between items that affect the senses and whether these are considered tangible or intangible. We often see this with digital goods accessed via the Internet, such as (28) _________ to music online or visiting an information website. In these cases there does not appear to be anything (29) _________ is tangible or real since it is essentially computer code that is proving the solution. (30)_,for our purposes, we distinguish these as goods since these products are built (albeit using computer code),are stored (e. g.,on a computer hard drive),and generally offer the same benefits each time (a g.,quality of the download song is always the same).

Services: Something is considered a service if it is an offering a customer (31) ________through the work or labor of someone else. Services can result in the creation of tangible goods (e. g.,a publisher of business magazines hires a freelance writer to write an article) but the main solution being purchased is the service. (32) ________ goods, services are not stored, they are only available at the time of use (e.g.,hair salon) and the consistency of the benefit offered can vary (33) _________ one purchaser to another (e.g.,not exactly the same hair styling each time).

Ideas: Something falls into the category of an idea if the marketer attempts to convince the customer to alter their behavior. or their perception (34) _________ some way. Marketing ideas is often a solution put forth by non-profit groups or governments in order to get targeted groups to avoid or change (35) ________ behavior. This is seen with public service announcements directed toward such activity as youth smoking, automobile safety, and illegal drug use.

Now fill each gap with the best word (A, B, C or D)

21. A. for B. to C. with D. of

22. A. intangible B. concrete C. detailed D. formless

23. A. satisfy B. dissatisfy C. satisfying D. dissatisfying

24. A. profit B. profitable C. unprofitable D. non-profit

25. A. Without B. For C. With D. No

26. A. overall B. catch-all C. complete D. meaningful

27. A. see B. saw C. seen D. sees

28. A. listened B. listen C. listens D. listening

29. A. that B. which C. who D. it

30.A. Furthermore B. However C. Despite D. Therefore

31.A. obtains B. gets C. achieves D. receives