题目内容
（请给出正确答案）
[单选题]
Consumers often buy （) impulse what they do not need.
A. on
B. to
C. by
查看答案
如果结果不匹配，请 联系老师 获取答案
题目内容
（请给出正确答案）
如果结果不匹配，请 联系老师 获取答案
题目内容
（请给出正确答案）
A. on
B. to
C. by
如果结果不匹配，请 联系老师 获取答案
更多“Consumers often buy （) impulse…”相关的问题
A.冲动购物的消费者往往买下他们需要的东西。
B.冲动购物的消费者常常买下他们并不需要的东西。
C.刺激购物的消费者往往买下他们不需要的东西。
D.刺激购物的消费者往往买下他们不需要的东西。
Another suggestion for consumers is to buy generic (普通的) items instead of famous brands. Generic items in supermarkets come in plain packages. These products are cheaper because manufacturers don't spend much money on packing or advertising. The quality, however, is usually identical to the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren't very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores.
Wise consumers read magazine advertisements and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads. In other words, well-informed consumers watch for information and check for misinformation. They ask themselves questions: Is the advertiser hiding something in small print at the bottom of the page？ Is there any real information in the commercial, or is the advertiser simply showing an attractive image？ With the answers to these questions, consumers can make a wise choice.
In the above passage, the author's main purpose is to ______.
A．suggest consumers to buy generic items instead of fatuous brands
B．give some pieces of advice to consumers
C．convince readers that the advice of most mothers isn't enough for consumers these days
D．persuade consumers not to believe the advertisements
Advertising informs consumers about the existence and benefits ofproducts and services and attempts to persuade them to buy them. The best formof advertising is probably word of mouth advertising which occurs when peopletell their friends about the benefits of products or services that they havepurchased. Yet virtually no providers of goods or services relay on this alone,which using paid advertising instead. Indeed many organizations also use institutionalor prestige advertising which is designed to build up their reputation ratherthan to sell particular products. Although large companies could easily set up theirown advertising departments, write their own advertisements and by media space themselves.They tend to use the services of large advertising agencies. These are likelyto have more resources and more knowledge about all aspects of advertising andadvertising media than single company. It is also easier for a dissatisfycompany to give its account to another agency. And it would be to fire theirown advertising staff. The company generally give the advertising agency andagreed budget. A statement of the objective of the advertising campaign know asbrief and overall advertising strategy concerning the message to becommunicated to the target customers. The agency creates advertisements anddevelops a media prime, specifying which media will be used and in which proportions.Agencies often produce alternative ads or commercials that pretested innewspapers, television stations etc. in different parts of the country. Beforea final choices was made
prior to anational campaign.
Q22 What is probably the bestform. of advertising according to the speaker？
Q23 What does the speaker sayis the proposes of many organization using prestige advertising ？
Q24 How did large companiesgenerally handle their advertising？
Q25 What would advertisingagencies often do before a national campaign？
The growing interest of consumers in the safety and nutritional quality of the typical North American diet is a welcome development. However, much of this interest has been sparked by sweeping claims that the food supply is unsafe or inadequate in meeting nutritional needs. Although most of these claims are not supported by scientific evidence, the greater number of written material advancing such claims make it difficult for the general public to sep arate fact from fiction. As a result, claims that eating a diet consisting entirely of organically grown foods prevents or cures disease or provides other benefits to health have become widely publicized and form. the basis for folklore.
Almost daily the public is surrounded by claims for "no-aging" diets, new vitamins, and other wonder foods. There are numerous unsubstantiated reports that natural vitamins are superior to synthetic ones, that crops grown with organic fertilizers are nutritionally superior to chose with chemical fertilizers, that untreated grains are better than fumigated grains, and the like.
One thing that most organically grown food products seem to have in common is that they cost more than conventionally grown foods. But in many cases consumers are misled if they believe organic foods can maintain health and provide better nutritional quality than conventionally grown foods. So there is real cause for concern ff consumers, particularly those with limited incomes, distrust the regular food supply and buy only expensive organic foods instead.
The author implies that there is cause for concern if consumers with limit ed incomes buy organic foods instead of conventionally grown foods be cause ______ .
A．organic goods can be more expensive but are often no better than conventionally grown foods
B．many organic foods are actually less nutritious than similar conventionally grown foods
C．conventionally grown foods are more readily available than organic foods
D．too many farmers will stop using conventional methods to grow food crops
One type of advertisement tries to appeal to the consumer's reasoning mind. It may offer a claim that seems scientific. For example, it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific approach gives the appearance of truth;
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun,
Associating the product with something pleasant is the technique of the third type of appeal. In this class, ads suggest that the product will satisfy some basic human desire. One such desire is the wish to be admired by other people. Many automobile advertisements are in this category. Another powerful desire to which advertisers appeal is the desire for love. Thus ads for bandages(绷带) are unlikely to emphasize the way the bandages are made or their low cost; instead, the ads may Show a mother tenderly binding up and then kissing her small boy's cut finger. In the picture there is an open package of Ouch Bandages. The advertiser hopes the consumer will mentally insert an equal sign to create the equation "Ouch Bandages=Love".
One only needs to look through a magazine or watch an hour of TV in order to see examples of these three different advertising strategies.
Under the cover of different brands,______.
A．the products have great difference from each other
B．the products are more or less the same
C．the manufacturers tend to differ very little
D．the brands may vary only in name
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand.Both of them can work. The effect depends on the type of customers and the type of products.
A hard sell is a kind of more direct and forceful sales tactics. The salesperson just keeps explaining how good the product is, why people should buy it and even how the prices might in er ease if the consumer walks off.
A soft sell is a different approach. The salesperson tries to build trust with consumers. He doesn't put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services, Recommending products between friends is a littlebit like doing soft seling. People don' t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.
Humor in advertising is also used to attra et the consumer’ s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.
21.Customers often_________hard sales tactics, thus making soft-selling more effective for success.
A.resist
B.oppose
C.object
22.Examples of soft sell mentioned in the passage include_________.
A.collecting free samples from customer
B.recommending products among friends
C.telling customers that the products are good
23.Making humorous advertisements is one of the approaches companies use to_________.
A.reduce selling costs
B.attract people' s interests
C.avoid the shortage of sales staff
24.According to the passage the author indicates that_________.
A.soft sell is preferred by business companies
B.hard sell is rarely resisted by customers
C.soft sell is expensive
25.What' s the topic and main idea of the passage?_________
A.Selling Strategy-Sales Staff
B.Sales Staff—What Sales Staff Should Know
C.Selling Strategy Hard Sell and Soft Sell Strategies
the u.s.retailers(零售商) attracted discount-hungry consumers with specials(特价商品) of television, dvd players and other gift. discounters like wal-mart and target had the greatest success, offering customers early bird specials, while major department stores and clothing chains only met modest sales goals. online sales were also strong.
“it was as expected. it wasn’t source of great prosperity, but it was a good start,” said nevill, a man in a us retail consulting firm. he said, “one thing we often heard was that only things marked down(降价) were selling. consumers want a bargain, especially around the holiday.” shoppers did seem to like the many markdowns. a lady in the state of Connecticut said, “i’ve never seen so many sales. i feel like a kid in a candy store.”
Nevill estimated that discounters had a 4% gain over last year’s thanksgiving figure, while sales at department stores and mall-based clothing chains were up 2% for the weekend. however, the thanksgiving weekend is not necessarily a good way to judge how retailers will be successful for the season. over the past few years, the weekend accounted for less than 10% of sales.
online merchants also had a good weekend. sales were up 61% last Friday, compared to the day after thanksgiving a year ago.
46、Over the Thanksgiving weekend, people bought a lot more than usual because.()
A.wal-mart and target offered birds as gift
B.shopping was the major weekend activity
C.people had time to go shopping online
D.they were allowed special discounts
47、Retailers have the experience that consumers seem to.()
A.feel eager to buy discounted goods
B.be hungry for special kinds of goods
C.like to buy new DVD players as gifts
D.be interested in major department stores
48、From the context we know that Wal-Mart and Target are the names of two.()
A.food stores
B.large retailers
C.online services
D.clothing chains
49、By saying “I feel like a kid in a candy store,” the lady in Connecticut probably means that ().
A.she has difficulty choosing from such a wide variety of goods
B.she cannot decide whether she should buy some candy
C.she is quite interested in buying candy
D.she recalls her happy childhood days
50、Which of the following statements is TRUE according to the passage？()
A.Online sales were 61% higher than retailers
B.Online merchants had an average weekend sale
C.Retailers lost much profit because of the discounts they offered
D.Retailers had an increase in sales in the Thanksgiving weekend
